This clever little gizmo is by Elevation Lab, an industrial design firm that evolved into a brand, following a wildly successful iPhone dock they designed and Kickstarted in 2012. Today the company designs and sells both desk accessories and Apple accessories.
Called QuickDraw, it adheres to the underside of your desk, keeping your charging cable tidily out of the way. A quick-release mechanism holds the cable in place, and a spring-loaded clip allows you to reel more or less cable, as needed.
Here's how it works:
QuickDraw runs just $13.
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