The folks over at Freethink have put together a killer video on Jonathan Ward's Icon. This one isn't just drooling over the cars and Ward's legendary attention to design detail; instead they ask the larger question, what if this level of thought, design, future-proofing and craftsmanship were applied to all products? What would that do to our perceptions of disposability and long-term use?
"They're taking a 40 year old car," says a familiar voice in the video, "and essentially preparing it for its next 40 years." Yep, Icon collaborator Michael DiTullo makes an appearance in the vid, along with some of his sketches.
Check out the video, and let us know in the comments what you think of the presented philosophies.
See Also:
- An Interview with Jonathan Ward, Founder of Icon
- Ward's Obsessive Approach to Industrial Design
- Ward on Designing Without Corporate Interference, and Where Icon Could Go
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